BOOKMARK THIS PAGE. The link will also be sent in your welcome email. This toolkit is very binge-able. Download the “5 Stories” Ebook and the 77 Story Ideas. Open the Dream client avatar workbook on google docs and start filling it out. Sign up for the Mini-course and watch the masterclass. In just a day or two, you will have all you need to start writing more effective emails right away. Go out there and take massive imperfect action. I’m rooting for you.
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masterclass
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77 Story ideas
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5 stories ebook
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mini-course
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ICA workbook
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the vivid story method
picture of me smiling - just because...
VIDEO MASTERCLASS
HOW TO WRITE EXCEPTIONAL EMAILS
The three secrets to exceptional emails: Emotion, Attention, and Storytelling (EAS)
Using pattern interrupts in subject lines and opening sentences to grab attention
Incorporating vulnerability, authority, and polarity in welcome emails
Write emails that stand out, win hearts, and drive sales. The session covered storytelling in your emails, techniques to capture attention, and how to evoke emotions through your writing.
In “The Vivid Story Method,” you’ll discover the secret weapon top marketers use to captivate readers and drive sales: story-driven emails that build real connections. Drawing from seven years of research analyzing thousands of successful campaigns, this comprehensive guide reveals:
• Brain Hooking formulas that make your emails impossible to ignore • The “Slippery Slope” technique that keeps readers glued to every word • The “Movie Making Method” that brings your stories to life • 12 foundational “Story Hacks” that transform ordinary emails into must-read messages • Proven formulas for promotional emails that convert
join me live every wednesday 1pm (London) 8am (New York)
Events and Workshops
Whether you need help becoming a better storyteller or want help crafting your business stories, join one of our livestreams or masterclasses. We’ll keep it real about mindset, strategy, and how to sell through email without being pushy. Come hang out and learn how to connect with your audience through stories that sell!
join our weekly live "Lunch and learn"
wednesday writers room - 1pm (BST) 8am (EST)
Join me each week as we chat about winning with Email Marketing. Tips, Tutorials, Trends and Templates. Each week on our the Livestream, I’ll share easy-to-use tactics, helpful shortcuts, and we’ll look at what’s actually working right now. Follow me on social or join on Youtube.